I’m Hiba
I’m an award-winning Creative Copywriter
Well, that’s a simple way to describe my job…
See, what I actually do is a messy, intricate tango of interpreting briefs (including reading between the lines), hours of research and analytics, a dash of strategy, and a whole lot of pencil scribbles (yes, pencil) on idea-strewn pages.
It is hundreds of good ideas funneled down to a few great ideas.
Then, it is revised, edited, and proofread until I’m happy with it. And then we revise, edit, and proofread it all over again until you’re happy with it. And there you have it. That one perfect piece.
A work that communicates exactly what you wanted to say in your most authentic brand voice. A work so simply beautiful, you think to yourself “I could’ve done that”.
Sure, hindsight's a sweet storyteller. But the truth is, you couldn't wrangle that beautiful mess of ideas, thoughts, and ambitions into something just beautiful (sans mess).
So you came to me with your sour lemons, and I added that twist you needed to craft the finest damn lemonade you've ever tasted. Because that's what I do—I make lemonade.
WORK EXPERIENCE
I have over 13 years of experience in copywriting, brand strategy, and creative. I excel in effective communication and project management, seamlessly transitioning between independent work and collaborative teamwork. I’m a strategic thinker with a key ability to simplify complex ideas and transform them into compelling brand stories. From TV commercials to UX writing, I have worked with the world’s largest brands, employing diverse tones and styles as needed. I possess exceptional editing and proofreading skills with a keen eye for detail.
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Samsung Kalimalock
2016
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Samsung Kalimalock
2016
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Fool you Twice
2014
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Fool you Twice
2014
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MINI Not Normal Ramadan
2014
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Lufthansa Ramadan Rewards
2014
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Lufthansa Ramadan Rewards
2014
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House of Wisdom | 2018-Current
My responsibilities include managing internal and external creatives and suppliers; lead project manager, brand strategy, budgeting, copywriting and ensuring all teams adhere to brand tone and strategy.
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2017-2018
Worked as a contract copywriter for a few large agencies.
Clients: Y&R, Careem, Grayling, DIFC, Meydan, Al Sayegh, Tribe, Air Arabia, Sharjah Investment & Development Authority.
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Cheil | 2015-2016
Responsible for 360-campaign concepting and copywriting for several clients at Cheil. My responsibilities included creative work across multiple channels and platforms, ATL, BTL, Digital, and social media. In my short tenure, I locked in a Grand Prix and Silver Lynx award.
Clients: Samsung, du, Coke Studio, Damac, Masafi, DEWA, Renault.
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Serviceplan Middle East
2012-2015
Started as a junior but was quickly promoted due to my award-winning ideas and team-leading skills.
Clients: BMW, MINI, Rolls Royce, Huawei, Continental Tires, Lufthansa, Takaful Insurance, Siemens, Peroni.
WHY WORK WITH ME
Proven Track Record
With over 13 years of agency experience, I've successfully collaborated with a diverse range of clients and brands, consistently delivering exceptional results.
Creative Recognition
As an award-winning conceptualizer and copywriter, my work has been recognized for its innovation and effectiveness in the industry, ensuring you receive top-tier creative solutions.
Efficiency and Reliability
I prioritize efficiency and timely delivery. You can trust in a fast turnaround without compromising on quality. I don't believe in sitting on projects to charge more; I believe in delivering outstanding work promptly.
Strong Strategist and Conceptualizer
My work is grounded in strategic thinking and innovative conceptualization. I don't just write; I craft messages that align with your brand's goals and resonate with your audience.
Team Player
I've spent a significant part of my career in collaborative environments where I've come to deeply appreciate the value of teamwork. That's why I view our partnership as a true collaboration, not just a transaction. Your unique insights and vision are invaluable, and together, we'll craft copy that seamlessly aligns with your brand's goals and values.
Adaptability
From TV commercials to website microcopy, I have a diverse skill set and can seamlessly adapt to your specific project needs, ensuring a comprehensive and cohesive brand voice across all channels.
Clear Communication
Effective communication is at the core of my process. I'll keep you informed, involved, and ensure your feedback is integrated smoothly into the work.
Work Transparency
My fees and processes are transparent. I charge for the value I bring and my time NOT on your size — no matter how big a brand you are!